Yashinni Mathiahlagan

Business Manager, International Marketing
StudyAdelaide


3:10 PM Generating Future Student Engagement through Social Media and Digital Marketing

Yashinni and her colleagues at StudyAdelaide have been developing their social media presence by showing current international student’s experience. By allowing the freedom for students to create their own videos and content, they have seen a greater level of authenticity, which has resulted in more than 2 million views. StudyAdelaide also hosted “Facebook Live” sessions that allow students to interact and discuss their experiences with future students in real-time, which has significantly improved engagement.

In this session Yashinni will outline:
  • Generating genuine student content that highlights lifestyle and the Adelaide experience
  • Leveraging social media and digital marketing to engage with future students on a relatable level
  • Maximising engagement by developing different marketing strategies and content for different cultures