Using Data Trends to Make More Informed Digital Marketing Decisions

In this presentation from International Student Recruitment and Marketing 2016, Vik Singh, General Manager – APAC, Hotcourses, explores:

  • How well do you understand your target audience?
  • Global market insights and analysing student preferences
  • Utilising data and metrics to position programs strategically
  • How to provide relevant content for marketing in specific regions
  • Case study examples include: Brazil and Indonesia

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