27 - 28 November, 2018 | Sydney

Vik Singh

General Manager – APAC
Hotcourses Group

1:55 PM Interpreting Data Trends to Improve Digital Marketing and Identify Emerging Markets

Vik and the team at Hotcourses Group specialise in digital technology, disrupting digital markets and providing future students with the information and content they need to make informed decisions. With only 20% of Universities tracking data, Hotcourses are uniquely positioned to provide insight into customer behaviour and characteristics. In this session, Vik will describe:

  • Data trends and insights into student preference and behaviour
  • How to identify the most opportune diversification markets to target for specific programs and understand how recent economic and political events are affecting student mobility in those countries.
  • Leverage prospective international student research data to shape online lead generation, engagement, and recruitment strategies.
  • Observe how to successfully leverage data and analytics to strengthen your recruitment strategies

Check out the incredible speaker line-up to see who will be joining Vik.

Download The Latest Agenda