Edith Cowan University
Steve Cohen is in the process of finishing his PHD on the “Decision making amongst postgraduate students choosing to study in Western Australia”. In his research, Steve interviewed students from a range of developing and developed countries, and found factors that influenced the decision to study in Western Australia.
In this session, Steve will outline his findings and research:
- The structure and model used to determine the various decision making factors
- The difference in motivation for postgraduate students from developing and developed countries to study in Western Australia
- How the findings can be used to better understand customers and tailor marketing strategies