2:35 PM Exploring new Emerging Communication Channels that Enable Instantaneous Messaging to build Stronger engagement with Prospective Students
GoStudy is a higher education agency that annually recruits over 4000 students from Western Europe and Latam for ELICOS, Higher Education and Vocational study. Prospective students, many of whom are Millenials and Gen-Zers, have come to expect instant communication and their potential colleges and universities are not exempt from this. This session will explore emerging platforms such as chatbots that can be employed to boost engagement and conversion from the first point of contact to enrolment.
- Communicating beyond email and social media marketing – what else is out there
- Case studies on effective uses chatbots
- Using automation and lead scoring to increase your sales capabilities
- Fundamental communication principles to consider in your lead management