Chief Marketing Officer
Swinburne University of Technology
12:15 PM A Deep Dive into Conversion Focused Digital Marketing: Discussing the ROI and Metrics that are Most Reflective of an Effective Recruitment Campaign
This session will delve into the ROI of digital marketing and ensuring that your metrics reflect conversion over passive activity. Page views and Facebook shares are a good indication of general interest. But they mean nothing if they don’t add up to conversions. Sarah will discuss identify what metrics are useful and aligned with revenue growth.
- Identifying the metrics and parameters that you should be looking at when measuring the effectiveness of recruitment campaigns
- Understanding the best ways to link this back to conversion
- Addressing the agents role in the process