Mandy McFarlandDirector of Advancement
St Catherine’s College, UWA
St Catherine’s College, a residential College at the University of Western Australia has students from 38 different countries.
Understanding different cultural values and pressure points, has been a major factor in helping them expand their international reputation and brand presence.
This has also been supplemented with an alumni support structure, that helps promote the College’s reputation.
- Tailoring a marketing campaign to promote cultural values to future students
- Using students’ testimonies of their experience of a supportive, safe and inclusive campus
- Developing alumni involvement to assist in marketing diversity and cultural acceptance.
- Providing a unique cultural experience through Australia’s largest residential Indigenous Program