27 - 28 November, 2018 | Sydney

Mandy McFarland

Director of Advancement
St Catherine’s College, UWA

11:40 AM CASE STUDY: Promoting Cultural Diversity and Values when Marketing to Future Students

St Catherine’s College, a residential College at the University of Western Australia has students from 38 different countries.
Understanding different cultural values and pressure points, has been a major factor in helping them expand their international reputation and brand presence.

This has also been supplemented with an alumni support structure, that helps promote the College’s reputation.
  • Tailoring a marketing campaign to promote cultural values to future students
  • Using students’ testimonies of their experience of a supportive, safe and inclusive campus
  • Developing alumni involvement to assist in marketing diversity and cultural acceptance.
  • Providing a unique cultural experience through Australia’s largest residential Indigenous Program

Check out the incredible speaker line-up to see who will be joining Mandy.

Download The Latest Agenda