28 - 29 November, 2017 | Sydney

Kylie Mckenzie

Deputy Director Marketing & Recruitment
University of Canberra

9:10 AM CASE STUDY: Improving Customer Engagement and Increasing Applications through Marketing Automation

Kylie and her team at the University of Canberra have achieved great results with their marketing automation content strategy, and are now applying the principles of predictive modelling to further grow their student base. They have significantly increased customer engagement while reducing their overall costs. However, the journey over the last 3 years has been a challenging and insightful one.

Kylie in this session will outline:
  • The importance of developing content that focuses on customers’ needs
  • How predictive modelling is helping UC to understand customer journeys and enhance acquisition
  • Lessons learnt from implementing a marketing automation strategy at UC

4:30 PM Hot Seats: 4 Experts, 5 Minutes, 4 Hot Tips…

In this session, each of the experts will give a 5-minute lightening talk addressing a broad question, which in this case will be:
“How is new technology and innovations changing higher education institution marketing strategy, and how do you ensure you are maximising it potential?”

Check out the incredible speaker line-up to see who will be joining Kylie.

Download The Latest Agenda