Kent Anderson
Deputy Vice Chancellor, Community and Engagement
University of Western Australia
Check out the incredible speaker line-up to see who will be joining Kent.
Download The Latest AgendaConference Day Two: Wednesday, 28 November 2018
Wednesday, November 28th, 2018
11:05 AM Data Rich International Student Recruitment: Aligning Marketing Messages to Data Insights
Your data presents a treasure trove of insights that can inform your marketing and recruitment strategy to build greater engagement with prospective students. This case study delves into problem solving using data analytics and data rich brand messaging.
- Understanding the profiles and personas of prospective students
- How do you measure the impact on engagement?
- Exploring both qualitative and quantitative data