27 - 28 November, 2018 | Sydney

Kent Anderson


Deputy Vice Chancellor, Community and Engagement
University of Western Australia


11:05 AM Data Rich International Student Recruitment: Aligning Marketing Messages to Data Insights

Your data presents a treasure trove of insights that can inform your marketing and recruitment strategy to build greater engagement with prospective students. This case study delves into problem solving using data analytics and data rich brand messaging.

  • Understanding the profiles and personas of prospective students
  • How do you measure the impact on engagement?
  • Exploring both qualitative and quantitative data


Check out the incredible speaker line-up to see who will be joining Kent.

Download The Latest Agenda