Andrew Houey

StudyAdelaide was established in 1998 and markets Adelaide as a centre of education excellence; highlighting the many advantages that international students who choose to live, work and study in South Australia have. StudyAdelaide’s key marketing activities include targeted global digital campaigns, country specific websites and social media channels, attendance at offshore roadshows and events and agent familiarisation tours to Adelaide. This session will provide insights into destination marketing and how it relates to international student recruitment.