28 - 29 November 2017 | Sydney

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International Student Recruitment & Marketing Conference - Final Agenda

In order for Australia to stay at the forefront of International Student Recruitment and compete with countries like the US and UK, higher education institution must embrace new innovations, adopt technological advancements and adapt to the changing market.

With this in mind, this year’s conference will be focusing on:  

  • Understanding and implementing data analytics to improve recruitment and admission conversion rate
  • Employing digital marketing channels to improve brand presence and increase customer engagement
  • Leveraging partnerships to enhance direct target marketing and improve recruiting channels

Presentations

Growing International Student Numbers Through Data-Driven Marketing

Global student mobility has been steadily growing over the past decade, and according to OECD’s recent findings, shows no signs of declining any time soon. With the OECD’s Education at a Glance 2015 report forecasting international student mobility to nearly double to 8.5 million students by 2025, it comes as no surprise that international student recruitment has become central to many universities strategic business plans for the future. Through a focus on student insights, digital marketing and a future focused outlook UWA is aiming to boost international student numbers from 20 per cent, to 30 per cent in the coming year.
In this presentation from International Student Recruitment 2017, Kent Anderson,Deputy Vice Chancellor (Community and Engagement) UWA explores:
  • New and innovative marketing strategies to recruit and retain high quality international students
  • Seeing the student as a customer: providing excellent customer experience across the student lifecycle
  • Data driven decisions: Using data to capture a holistic view of the student lifecycle
  • Focusing on countires with the best ROI
  •  Capturing student insights to boost student numbers
  • Engaging students on digital platforms: using digital channels to engage and recruit international students

Building A Student Centric Recruitment Process and Improving Global Mobility in Asia

With a heavy focus on digital strategies, RMIT in Vietnam has increased their outreach to international markets – which has seen a significant growth in international students. This can particularly be seen in European markets, with 44% of students from France, and other portions from the likes of Germany and Denmark. RMIT Vietnam is also rapidly extending channels to different markets such as Sri Lanka, and growing their presence in other Asian markets.
In this presentation from International Student Recuitment and Marketing 2016,  Jan Clohessy, Director Student Recruitment and Marketing,RMIT University Vietnam, explores:
  • Analysis of message segmentation to European vs. Western markets 
  • Educating students early on, and changing their perceptions 
  • Understanding the price sensitivities and consumer behaviours of different segments
  • Building brand image of a country
  • Course specific market targeting

Using Data Trends to Make More Informed Digital Marketing Decisions

In this presentation from International Student Recruitment and Marketing 2016, Vik Singh, General Manager – APAC, Hotcourses, explores:

  • How well do you understand your target audience?
  • Global market insights and analysing student preferences
  • Utilising data and metrics to position programs strategically
  • How to provide relevant content for marketing in specific regions
  • Case study examples include: Brazil and Indonesia

Articles

How UWA is growing international student numbers through data-driven marketing

In this article, Kent Anderson, Deputy Vice Chancellor (Community and Engagement), University of Western Australia (UWA), shares the core elements of UWA’s international student recruitment and marketing strategy and how they are capturing and using student insights to drive an exceptional student experience, and in turn, boost international student numbers across their campus.

9 strategies universities can use to boost international student numbers

In this article, Queensland University of Technology (QUT), Queensland TAFE International, University of Western Australia (UWA), Monash University and RMIT Vietnam, share 7 different steps universities and TAFEs can take to ensure they are successfully engaging students, and in turn, boosting international student numbers.

5 ways to strengthen your international student recruitment and marketing strategy

This article explores 5 top strategies higher education institutions can consider to strengthen their international student recruitment and marketing strategies.

Exclusive Content

Virtual Reality: Are We Ready?

Emerging technologies have the potential to disrupt internation student marketing and recruitment as we know it, writes Marlena Mende, Marketing Manger at Monash University. But are we ready to make the most out of new technologies?

Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University

In this article, Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University, explores how her team went about integrating Virtual Reality into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.

Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra

In this case study, Kylie McKenzie, Deputy Director Marketing and Recruitment, University of Canberra, to find out the steps her team is taking to roll-out marketing automation as part of their overall international student recruitment and marketing strategy; and the lessons learned from their progress to date.