Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University

Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University

In this article, Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University, explores how her team went about integrating Virtual Reality into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.


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