Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra

Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra

In this case study, Kylie McKenzie, Deputy Director Marketing and Recruitment, University of Canberra, to find out the steps her team is taking to roll-out marketing automation as part of their overall international student recruitment and marketing strategy; and the lessons learned from their progress to date.


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