Using Data Trends to Make More Informed Digital Marketing Decisions
In this presentation from International Student Recruitment and Marketing 2016, Vik Singh, General Manager – APAC, Hotcourses, explores:
- How well do you understand your target audience?
- Global market insights and analysing student preferences
- Utilising data and metrics to position programs strategically
- How to provide relevant content for marketing in specific regions
- Case study examples include: Brazil and Indonesia
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