Presentations
Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team
In this presentation from the International
Student Recruitment & Marketing Summit 2017 Danica Van de Velde, Performance and Standards Manager, Agent
Support Team at the University of Western Australia
explores:
- How focusing on
quality over quantity and having a fast turn around significantly improves on
conversion rates
- Using communication and relationship building methods to improve on agency efficiency
- Placing KPI’s on
agents to incentivise higher quality applicants and improved conversion rates
Improving Recruitment Quality through Performance Management of Partnerships
In this presentation from the International
Student Recruitment & Marketing Summit 2017 Gurpreet Singh Director of Enrolment, Hult International Business School explores:
- Holistic approachs to
optimising partnerships to maximise the return on investment and quality of
students recruited
- Improving the effectiveness of long term partnerships with ongoing training and outlined KPI’s through establishment of clear policies and procedures
- Enhancing and building
brand desirability and reputation through robust relationships
Improving Customer Engagement and Increasing Applications through Marketing Automation
In this presentation from the International
Student Recruitment & Marketing Summit 2017 Kylie McKenzie, Deputy Director Marketing and Recruitment at
the University of Canberra explores:
- The importance of
developing content that focuses on customers’ needs
- How predictive modelling is helping UC to understand customer journeys and enhance acquisition
- Lessons learnt from
implementing a marketing automation strategy at UC