Presentation

Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team

Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team

In this presentation from the International Student Recruitment & Marketing Summit 2017 Danica Van de Velde, Performance and Standards Manager, Agent Support Team at the University of Western Australia explores:

  • How focusing on quality over quantity and having a fast turn around significantly improves on conversion rates
  • Using communication and relationship building methods to improve on agency efficiency
  • Placing KPI’s on agents to incentivise higher quality applicants and improved conversion rates
Improving Recruitment Quality through Performance Management of Partnerships

Improving Recruitment Quality through Performance Management of Partnerships

In this presentation from the International Student Recruitment & Marketing Summit 2017 Gurpreet Singh Director of Enrolment, Hult International Business School explores:

  • Holistic approachs to optimising partnerships to maximise the return on investment and quality of students recruited
  • Improving the effectiveness of long term partnerships with ongoing training and outlined KPI’s through establishment of clear policies and procedures
  • Enhancing and building brand desirability and reputation through robust relationships
Improving Customer Engagement and Increasing Applications through Marketing Automation

Improving Customer Engagement and Increasing Applications through Marketing Automation

In this presentation from the International Student Recruitment & Marketing Summit 2017 Kylie McKenzie, Deputy Director Marketing and Recruitment at the University of Canberra explores:

  • The importance of developing content that focuses on customers’ needs
  • How predictive modelling is helping UC to understand customer journeys and enhance acquisition
  • Lessons learnt from implementing a marketing automation strategy at UC