Monash University: Harnessing Virtual Reality as a tool to engage and recruit prospective international students

Ahead of the International Student Recruitment Summit 2018, caught up with Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University to find out how her team went about integrating VR into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.

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