Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team
In this presentation from the International
Student Recruitment & Marketing Summit 2017 Danica Van de Velde, Performance and Standards Manager, Agent
Support Team at the University of Western Australia
explores:
- How focusing on
quality over quantity and having a fast turn around significantly improves on
conversion rates
- Using communication and relationship building methods to improve on agency efficiency
- Placing KPI’s on
agents to incentivise higher quality applicants and improved conversion rates
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