Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team

Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team

In this presentation from the International Student Recruitment & Marketing Summit 2017 Danica Van de Velde, Performance and Standards Manager, Agent Support Team at the University of Western Australia explores:

  • How focusing on quality over quantity and having a fast turn around significantly improves on conversion rates
  • Using communication and relationship building methods to improve on agency efficiency
  • Placing KPI’s on agents to incentivise higher quality applicants and improved conversion rates

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