Improving Customer Engagement and Increasing Applications through Marketing Automation
In this presentation from the International
Student Recruitment & Marketing Summit 2017 Kylie McKenzie, Deputy Director Marketing and Recruitment at
the University of Canberra explores:
- The importance of
developing content that focuses on customers’ needs
- How predictive modelling is helping UC to understand customer journeys and enhance acquisition
- Lessons learnt from
implementing a marketing automation strategy at UC
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