Improving Customer Engagement and Increasing Applications through Marketing Automation

Improving Customer Engagement and Increasing Applications through Marketing Automation

In this presentation from the International Student Recruitment & Marketing Summit 2017 Kylie McKenzie, Deputy Director Marketing and Recruitment at the University of Canberra explores:

  • The importance of developing content that focuses on customers’ needs
  • How predictive modelling is helping UC to understand customer journeys and enhance acquisition
  • Lessons learnt from implementing a marketing automation strategy at UC

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