Ahead of the International Student Recruitment & Marketing Conference we chat to Shawn Walker, Executive Director of Marketing and Communication at Charles Sturt University. In this article Shawn shares how Charles Sturt is transforming their marketing and recruitment strategies to encourage greater engagement from international students.
Ahead of the Student Recruitment Summit 2018 we take a look at the four biggest challenges of international student recruitment, and explore the strategies four Australian universities are leveraging to overcome challenges and meet changing student expectations.
Monash University: Harnessing Virtual Reality as a tool to engage and recruit prospective international students
Ahead of the International Student Recruitment Summit 2018, caught up with Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University to find out how her team went about integrating VR into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.