Exclusive Content

Virtual Reality: Are We Ready?

Virtual Reality: Are We Ready?

Emerging technologies have the potential to disrupt internation student marketing and recruitment as we know it, writes Marlena Mende, Marketing Manger at Monash University. But are we ready to make the most out of new technologies?

Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University

Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University

In this article, Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University, explores how her team went about integrating Virtual Reality into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.

Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra

Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra

In this case study, Kylie McKenzie, Deputy Director Marketing and Recruitment, University of Canberra, to find out the steps her team is taking to roll-out marketing automation as part of their overall international student recruitment and marketing strategy; and the lessons learned from their progress to date.

The In-Crowd: How to Make Your Education Institution Stand Out In a Competitive Market

The In-Crowd: How to Make Your Education Institution Stand Out In a Competitive Market

Ahead of the International Student Recruitment & Marketing Conference we chat to Shawn Walker, Executive Director of Marketing and Communication at Charles Sturt University. In this article Shawn shares how Charles Sturt is transforming their marketing and recruitment strategies to encourage greater engagement from international students. 

Strategies to Overcome the Biggest International Student Recruitment Challenges

Strategies to Overcome the Biggest International Student Recruitment Challenges

Ahead of the Student Recruitment Summit 2018 we take a look at the four biggest challenges of international student recruitment, and explore the strategies four Australian universities are leveraging to overcome challenges and meet changing student expectations. 

Five Ways to Improve your Student Recruitment Strategy

Five Ways to Improve your Student Recruitment Strategy

With an ever increasing competitive landscape, educational institutions need to address how they effectively recruit and retain students through their marketing. What are the main issues at stake? Where should marketing teams be focusing their efforts? We spoke with two higher education leaders to get their thoughts on how the sector can improve its student recruitment.

Monash University: Harnessing Virtual Reality as a tool to engage and recruit prospective international students

Monash University: Harnessing Virtual Reality as a tool to engage and recruit prospective international students

Ahead of the International Student Recruitment Summit 2018, caught up with Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University to find out how her team went about integrating VR into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates with the wants and needs of international students.