In order for Australia to stay at the forefront of International Student Recruitment and compete with countries like the US and UK, higher education institution must embrace new innovations, adopt technological advancements and adapt to the changing market.
With this in mind, this year’s conference will be focusing on:
- Understanding and implementing data analytics to improve recruitment and admission conversion rate
- Employing digital marketing channels to improve brand presence and increase customer engagement
- Leveraging partnerships to enhance direct target marketing and improve recruiting channels