International Student Recruitment & Marketing Conference - Final Agenda
In order for Australia to stay at the forefront of International Student Recruitment and compete with countries like the US and UK, higher education institution must embrace new innovations, adopt technological advancements and a ...
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Growing International Student Numbers Through Data-Driven Marketing
Global student mobility has been steadily growing over the past decade, and according to OECD’s recent findings, shows no signs of declining any time soon. With the OECD’s Education at a Glance 2015 report forecasting international student mobility to nearly double to 8.5 million students by 2025, it comes as no surprise that international student recruitment...
Building A Student Centric Recruitment Process and Improving Global Mobility in Asia
With a heavy focus on digital strategies, RMIT in Vietnam has increased their outreach to international markets – which has seen a significant growth in international students. This can particularly be seen in European markets, with 44% of students from France, and other portions from the likes of Germany and Denmark. RMIT Vietnam is also rapidly...
Using Data Trends to Make More Informed Digital Marketing Decisions
In this presentation from International Student Recruitment and Marketing 2016, Vik Singh, General Manager – APAC, Hotcourses, explores:How well do you understand your target audience?Global market insights and analysing student preferencesUtilising data and metrics to position programs strategicallyHow to provide relevant content for marketing in specific regionsCase study examples include: Brazil and...
How UWA is growing international student numbers through data-driven marketing
In this article, Kent Anderson, Deputy Vice Chancellor (Community and Engagement), University of Western Australia (UWA), shares the core elements of UWA’s international student recruitment and marketing strategy and how they are capturing and using student insights to drive an exceptional student experience, and in turn, boost international student numbers across their...
9 strategies universities can use to boost international student numbers
In this article, Queensland University of Technology (QUT), Queensland TAFE International, University of Western Australia (UWA), Monash University and RMIT Vietnam, share 7 different steps universities and TAFEs can take to ensure they are successfully engaging students, and in turn, boosting international student numbers.
Virtual Reality: Are We Ready?
Emerging technologies have the potential to disrupt internation student marketing and recruitment as we know it, writes Marlena Mende, Marketing Manger at Monash University. But are we ready to make the most out of new technologies?
Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University
In this article, Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University, explores how her team went about integrating Virtual Reality into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates...
Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra
In this case study, Kylie McKenzie, Deputy Director Marketing and Recruitment, University of Canberra, to find out the steps her team is taking to roll-out marketing automation as part of their overall international student recruitment and marketing strategy; and the lessons learned from their progress to date.
5 ways to strengthen your international student recruitment and marketing strategy
This article explores 5 top strategies higher education institutions can consider to strengthen their international student recruitment and marketing strategies.