The In-Crowd: How to Make Your Education Institution Stand Out In a Competitive Market
Ahead of the International Student Recruitment & Marketing Conference we chat to Shawn Walker, Executive Director of Marketing and Communication at Charles Sturt University. In this article Shawn shares how Charles Sturt is transforming their marketing and recruitment st ...
Strategies to Overcome the Biggest International Student Recruitment Challenges
Ahead of the Student Recruitment Summit 2018 we take a look at the four biggest challenges of international student recruitment, and explore the strategies four Australian universities are leveraging to overcome challenges and meet changing student expectat ...
Monash University: Harnessing Virtual Reality as a tool to engage and recruit prospective international students
Ahead of the International Student Recruitment Summit 2018, caught up with Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University to find out how her team went about integratin ...
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Leveraging Partnerships to Boost Conversion Rates through an Agent Support Team
In this presentation from the International Student Recruitment & Marketing Summit 2017 Danica Van de Velde, Performance and Standards Manager, Agent Support Team at the University of Western Australia explores: How focusing on quality over quantity and having a fast turn around significantly improves on conversion ratesUsing communication and relationship...
Improving Recruitment Quality through Performance Management of Partnerships
In this presentation from the International Student Recruitment & Marketing Summit 2017 Gurpreet Singh Director of Enrolment, Hult International Business School explores:Holistic approachs to optimising partnerships to maximise the return on investment and quality of students recruitedImproving the effectiveness of long term partnerships with ongoing training and outlined KPI’s through...
Improving Customer Engagement and Increasing Applications through Marketing Automation
In this presentation from the International Student Recruitment & Marketing Summit 2017 Kylie McKenzie, Deputy Director Marketing and Recruitment at the University of Canberra explores:The importance of developing content that focuses on customers’ needsHow predictive modelling is helping UC to understand customer journeys and enhance acquisitionLessons learnt from implementing a...
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How UWA is growing international student numbers through data-driven marketing
In this article, Kent Anderson, Deputy Vice Chancellor (Community and Engagement), University of Western Australia (UWA), shares the core elements of UWA’s international student recruitment and marketing strategy and how they are capturing and using student insights to drive an exceptional student experience, and in turn, boost international student numbers across their...
9 strategies universities can use to boost international student numbers
In this article, Queensland University of Technology (QUT), Queensland TAFE International, University of Western Australia (UWA), Monash University and RMIT Vietnam, share 7 different steps universities and TAFEs can take to ensure they are successfully engaging students, and in turn, boosting international student numbers.
Virtual Reality: Are We Ready?
Emerging technologies have the potential to disrupt internation student marketing and recruitment as we know it, writes Marlena Mende, Marketing Manger at Monash University. But are we ready to make the most out of new technologies?
Using Virtual Reality as a tool to engage and recruit prospective international students: A case study from Monash University
In this article, Marlena Mende, Marketing Manager at the Faculty of Medicine, Nursing and Health Science at Monash University, explores how her team went about integrating Virtual Reality into their international recruitment and marketing strategy, the stakeholder buy-in process and how they are ensuring the experience they are creating resonates...
Using marketing automation to increase student engagement and enrolments: Insights from the University of Canberra
In this case study, Kylie McKenzie, Deputy Director Marketing and Recruitment, University of Canberra, to find out the steps her team is taking to roll-out marketing automation as part of their overall international student recruitment and marketing strategy; and the lessons learned from their progress to date.
5 ways to strengthen your international student recruitment and marketing strategy
This article explores 5 top strategies higher education institutions can consider to strengthen their international student recruitment and marketing strategies.
Five Ways to Improve your Student Recruitment Strategy
With an ever increasing competitive landscape, educational institutions need to address how they effectively recruit and retain students through their marketing. What are the main issues at stake? Where should marketing teams be focusing their efforts? We spoke with two higher education leaders to get their thoughts on how the...