Conference Day Two: Wednesday, 28 November 2018
8:30 am - 9:10 am MORNING COFFEE
9:10 am - 9:15 am Opening Remarks from the Chair
9:15 am - 9:55 am Creating a Great Experience for Incoming International Students
This session will explore the initiatives taken up by the NSW Department of Industry to drive a great international student experience in NSW .
- Understanding the role of the Department of Industry in driving initiatives for a great student experience
- Collaborating with third parties, councils, industry and other universities to facilitate a great transition
- Discussing the initiatives in place and what students are looking for
9:55 am - 10:35 am Diversifying your International Student Recruitment Strategy and Improving your ROI
JMC Academy is one of Australia’s leading Creative Industries institutions, delivering Higher Education-level courses. They have a left of field international recruitment strategy that focuses on a particularly broad number of markets but on smaller numbers per country leading to a diverse, international student base. In this session, Peter will discuss how this small team is focused on growing their international presence through institutional linkages, agents networks and other strategies.
- Unlocking the international recruitment strategy and focusing on diversification
- Strengthening and building institutional linkages
- Strategies to working smart
10:35 am - 11:05 am MORNING TEA
11:05 am - 11:45 am Data Rich International Student Recruitment: Aligning Marketing Messages to Data Insights
Your data presents a treasure trove of insights that can inform your marketing and recruitment strategy to build greater engagement with prospective students. This case study delves into problem solving using data analytics and data rich brand messaging.
- Understanding the profiles and personas of prospective students
- How do you measure the impact on engagement?
- Exploring both qualitative and quantitative data
Kent Anderson
Deputy Vice Chancellor, Community and EngagementUniversity of Western Australia
11:45 am - 12:25 pm Looking Beyond Agents to Partnerships and Linkages to Boost International Student Recruitment
RMIT in Vietnam is unique as it doesn’t work with agents in international student recruitment. Their recruitment strategy is focused heavily on referrals, linkages with high schools, alumni and industry. These channels tend to build more meaningful engagement and increase conversion. This session will look at building and strengthening these connections.
- Building linkages with high schools, parents, alumni and industry and creating a mutual beneficial partnership: Defining what they have to gain
- Creating a seamless communication channels and maintaining these linkages
- Identifying new opportunities to build your referral network
12:25 pm - 1:35 pm LUNCH
1:35 pm - 2:15 pm Developing a Seamless and Student Centric Recruitment Process to Improve Conversion
From the first point of contact to when an offer is mad and to enrollment, a prospective student will be in contact with at least 5 different people in the university. This is can be daunting on the best of days. It is important to ensure a seamless voice and a single student view throughout the process. This session will explore how.
- Understanding what prospective students are looking for, from student experience perspective
- Developing a seamless and convenient end-to-end recruitment process
- Stripping back your end-to-end recruitment process and identifying gaps and major pain points
2:15 pm - 3:00 pm Optimising Linkages with International Universities to Build a Long Term Pipeline for International Students
Institutional linkages provide a recruitment channel that is steeped in integrity and reliability. It is a platform that is mutually beneficial to both universities. This channel presents great conversion and retention aided by brand leverage and a strong offshore presence. This session will address strategies to form new linkages and strengthen existing one to optimise international student recruitment.
- Discussing key criteria that make for an effective institutional linkage
- Ensuring your student proposition is aligned and compliments that of your sister university
- Cultivating a great institutional linkage: Identifying what this looks like
3:00 pm - 3:40 pm Simplifying the Visa Framework for International Students and Its Impact on the Recruitment Process
The Department of Home Affairs are looking to streamline visa processing to meet increasing demand. They are also addressing risk rating. This session will delve into the simplification of the visa framework. It will also look into understanding why the drop between application, enrolment and attendance occurs.
- Discussing the visa simplification framework
- Addressing risk rating for education providers
- Bridging the gap between application and attendance- Vetting students to prevent drop-outs
Fiona Brockenshire
Assistant Director NSW Student CentreDepartment of Home Affairs
3:40 pm - 4:10 pm AFTERNOON TEA
4:10 pm - 4:50 pm Disrupting the International Student Recruitment Industry: Discussing New Trends, Advances in Tech and How they Can Boost Conversion and Engagement
George is a technologist and a seasoned International Student Recruitment and Marketing Leader having worked for universities, agents and as consultant in four continents. Using his international experience on various ends of the spectrum he has created a online platform that ‘uber-izes’ international student recruitment. In this session he will discuss some of the gaps that exist in the industry and how technology can drive higher conversion and engagement.
- Unlocking the value of social media, instant messaging and localised platforms to engage with prospective students
- Creating connections between education provider staff, counsellors and enrolled international students to boost conversion
4:50 pm - 4:55 pm Destination focused Digital Marketing to Build Early Engagement
StudyAdelaide was established in 1998 and markets Adelaide as a centre of education excellence; highlighting the many advantages that international students who choose to live, work and study in South Australia have. StudyAdelaide’s key marketing activities include targeted global digital campaigns, country specific websites and social media channels, attendance at offshore roadshows and events and agent familiarisation tours to Adelaide. This session will provide insights into destination marketing and how it relates to international student recruitment.
