27 - 28 November, 2018 | Sydney

Breakfast Workshops

Workshops A: Tuesday, 27 November 2018

7:00 am - 9:00 am Leveraging your Data and Marketing Insights to Plan a More Effective Recruitment Strategy and Boost Conversion

Jan Clohessy - Executive Director International Engagement, RMIT Vietnam
This session will explore how you can tap into your data to create a more engaging recruitment strategy. It will primarily focus on marketing data but also delve into benefit of tapping into data from across the student lifecycle. It will discuss the challenges of making sure your data is clean, identifying key parameters to monitor and the impact on conversion. Learning Objectives:

  • Identifying key parameters to organize and monitor your data
  • Guidelines to ensure your data is clean
  • Impact of insights on conversion
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Jan Clohessy

Executive Director International Engagement
RMIT Vietnam

Workshops B: Wednesday, 28 November 2018

7:00 am - 9:00 am Boosting your Conversion Levels: From First Point of Contact to Enrolment

Jason Cushen - Director, International University of Otago
This session will investigate the tools and tactics that international student recruitment managers can employ to increase their conversion rates. It will also discuss the main breaking points that don’t lead to an enrolment from first point of contact and identify strategies to address this.

  • Defining your ideal candidate and ensuring your activities target them
  • Exploring marketing automation to maintain seamless contact throughout the recruitment cycle
  • Collaborating with alumni, teaching staff and current students to improve engagement
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Jason Cushen

Director
International University of Otago