International Student Recruitment and Marketing Summit 2017

Enhancing International Student Acquisition through Partnerships, Digital Marketing and Analytics

The International Student Recruitment market is worth $20.96 billion to the Australian economy and Australia has recorded 36% overall growth in international recruitment since 2013. However, the highly competitive and crowded international market makes differentiation and brand identification for student recruitment significantly more challenging.

In order for Australia to stay at the forefront of International Student Recruitment and compete with countries like the US and UK, higher education institution must embrace new innovations, adopt technological advancements and adapt to the changing market.

With this in mind, this year’s conference will be focusing on:

    Understanding and implementing data analytics to improve recruitment and admission conversion rate
    Employing digital marketing channels to improve brand presence and increase customer engagement
    Leveraging partnerships to enhance direct target marketing and improve recruiting channels

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