International Student Recruitment and Marketing Summit 2018
Enhancing International Student Acquisition through Partnerships, Digital Marketing and Analytics
The value of the international student market has increased 22 per cent since 2016 and is now worth $32.2 billion a year.
With the Federal government freeze on higher education spending, the focus is on international student recruitment to make up for the shortfall. But things are looking up with Australia set to overtake the UK as the most popular destination for international students. The number of international students seeking a university education in Australia is skyrocketing hitting 548,411 in April and surpassing domestic enrolments for the first time.
The growing reliance on international student enrolment and the threat of saturation continues to plague the industry. The challenge for Australian universities is creating a long term, sustainable international student recruitment strategy when faced with competition from Asia, the threat of declining Chinese demand and onshore competition.
The 5th Annual International Student Recruitment conference will provide a forum for the architects of recruitment program to create a long term, diversified sustainable programs. It will focus on the importance of international partnerships, cross-departmental collaboration and technology in developing strategies.
Topics that will be discussed include:
- Diversifying your International Recruitment Strategy : International linkages, Agent networks, Onshore recruitment and Direct Enrolments
- Leveraging Marketing Automation and Omni-Channel Engagement to Increase Conversion
- Tapping into your International Alumni Network to Better Engage with Prospective Students
- Strategies to Capture and Sell your End-to-End Student Experience
- Boosting your Agent Relationship through Training and Networking and Increasing Conversion Rates
Hear What Others are Saying
"The event was very good, well organised, interesting topics and had the right mix of delegates. It was an excellent opportunity to share ideas and gain actionable knowledge and I recommend the event to colleagues. "
" I really enjoyed the event and was impressed by the quality of the attendees"
" Good opportunity to interact with CEM industry leaders, and CSPs understand the industry needs and trends further, and match market needs. "
" I have learned more than my expectation through two days of summit. Now I have better understanding on how CEM works in relationship with other related organisation units. "
" Wonderful summit with good knowledge sharing to benefit from "
"The event was a great networking and insight sharing opportunity. Telecoms IQ did a great job both on content and logistics."
" The annual CEM conference is a great opportunity to share best practices and shed light on the progress of the CEM plans in the telecoms industry.” "
" The event was well organised and the presenters are well vast in the telecoms industry "
" It was my pleasure to be with Middle East experts to share together our best practices, tools and techniques for better customer experience. "