International Student Recruitment and Marketing Summit 2017
Enhancing International Student Acquisition through Partnerships, Digital Marketing and Analytics
The International Student Recruitment market is worth $20.96 billion to the Australian economy and Australia has recorded 36% overall growth in international recruitment since 2013. However, the highly competitive and crowded international market makes differentiation and brand identification for student recruitment significantly more challenging.
In order for Australia to stay at the forefront of International Student Recruitment and compete with countries like the US and UK, higher education institution must embrace new innovations, adopt technological advancements and adapt to the changing market.
With this in mind, this year’s conference will be focusing on:
- Understanding and implementing data analytics to improve recruitment and admission conversion rate
- Employing digital marketing channels to improve brand presence and increase customer engagement
- Leveraging partnerships to enhance direct target marketing and improve recruiting channels
Hear What Others are Saying
"The event was very good, well organised, interesting topics and had the right mix of delegates. It was an excellent opportunity to share ideas and gain actionable knowledge and I recommend the event to colleagues. "
" I really enjoyed the event and was impressed by the quality of the attendees"
" Good opportunity to interact with CEM industry leaders, and CSPs understand the industry needs and trends further, and match market needs. "
" I have learned more than my expectation through two days of summit. Now I have better understanding on how CEM works in relationship with other related organisation units. "
" Wonderful summit with good knowledge sharing to benefit from "
"The event was a great networking and insight sharing opportunity. Telecoms IQ did a great job both on content and logistics."
" The annual CEM conference is a great opportunity to share best practices and shed light on the progress of the CEM plans in the telecoms industry.” "
" The event was well organised and the presenters are well vast in the telecoms industry "
" It was my pleasure to be with Middle East experts to share together our best practices, tools and techniques for better customer experience. "